Michael Jordan, Gene Kranz, and harnessing the power of optimism to create success

Last year at Chicago Ideas Week, I hosted a panel titled “Is this economy killing creativity or inspiring it?”  Five panelists discussed the challenges of staying fiercely creative in a less-than-encouraging economic climate.  They all agreed on one thing:

When life gives you lemons, creative people make limoncello.

It’s important to know that these weren’t all super-creative, off-the-charts right brainers.  Along with the owner of an amazing home and garden store (Sprout Home), a clothes designer, and an online entrpreneur, we also had the President of a superhot Chicago ad agency (commonground) and a senior marketing manager for a large packaged goods brand.

I was inspired by their optimism and conviction to take on the challenge of overcoming obstacles, regardless of the climate.  It reminded me of one of my favorite Michael Jordan quotes:

“If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.”

I flashed back to that panel when I read an article in yesterday’s Sunday Chicago Tribune about young adults who have graduated college and instead of facing the promise of a great future as in previous generations, are facing enormous obstacles. 

It spoke of “…a historic recalibration among expectations of every generation of Americans” and  continued, “As Europeans are being gripped by dream-crushing austerity, hopes are also being downsized here in ways not seen since the Great Depression…”

Wow.

Wowzer wow wow.  A historic recalibration?  Dream-crushing austerity?

How would that make you feel if you were sending a child to college in the Fall?  Knowing you’re about to spend thousands and in some cases hundreds of thousands of dollars to prepare her for…shredded dreams and crushing austerity?

Well, that would be me, and since I’ve written a post about why I believe college is still worth every penny, I can think of no better person than Apollo 13’s Mission Control Director Gene Kranz to answer the question.  One of the most memorable moments in film.

I think Mr. Kranz would agree with our panelists, and with Michael Jordan, and with anyone in this country and in this world who would argue that there’s always a creative answer for any situation, challenge, or hardship. It starts with enthusiasm and belief.  And above all, a fervent, almost blindless optimism.

And when you get around that wall, a nice cold of limoncello will be waiting on the other side.

Hillary and Ron, sitting in a tree…

From the world of digital political organizing comes Americans Elect. Their ultimate goal is to get a third option on the ballots for the 2012 Presidential election.

They are not, as it may sound, advocating a third party. Rather, they’re trying to create a second nominating process. “A content-neutral platform for political expression in American politics," according to their Chief Operating Officer.

It’s a wonderful example of a community trying to organize itself, and their timing couldn’t be better, given the current morass known as the Republican primaries, and the dire straits in Washington, where the approval rating, according to former Republican Mike Huckabee, is “just barely above a pedophile.”

Clarence Page, in the Chicago tribune yesterday, opined that a successful Americans Elect effort could lead to a Ron Paul-Hillary Clinton ticket. That might shake things up a bit, don’t you think?

And while many of us wish the dissension and rancor could just go away, and this would be a beautiful way to start turning things upside down in US politics, the best thing about Americans Elect is what’s best about all communities that organize from within: they are created, motivated, and guided by the people, and they do the peoples’ will.

Could there be anything more American?

Water in a Box

Before we continue our conversation about Discovery, an interlude about the importance of follow-through.

I’d bet lots and lots of people have thought of ways to sell water in something other than a landfill-filling plastic bottle.

So why haven’t the huge corporate monoliths brought an alternate to market? And why has a small ecologically responsible company beaten them to it?

Your guess is as good as mine, but I’d bet it has something to do with that annoying little thing called profit.

Too bad, because this is a phenomenal idea with wonderful design. And not only did they discover it, they made it happen. They brought it to life. So please find some and buy some, and be inspired by a great idea executed really well.

And PS, it’s delicious.

A great example of how NOT to use creative thinking to get to a great idea.

I love/hate this picture.

No wonder our esteemed leaders are gridlocked. Everyone has ideas on how to unlock them. Here’s a first step: Eliminate 85% of the people in the room; rock paper scissors, Simon Says, whatever works. Get fewer voices in the conversation.

The key to a great ideation is to get the right people in the room. Dear Washington: Try this.

Chicago Ideas Week is only 10 days away. Pls check out a very cool discussion on where creativity fits in to this new economy.

Chicago Ideas Week is coming

Something magical always happens when diverse creative thinkers come together.

Ancient Maya, the Algonquin Roundtable, the Big Lebowski conventions, the NFL owners meetings…well, the NFL may disprove the theory a bit, but maybe you need to make sure you’re assembling the right people.

Next October 10-16, the right people will indeed be gathering together right here in our backyard, to create an ecosystem of innovation, exploration, and intellectual recreation. Chicago Ideas Week consists of dozens of intriguing events and over 100 speakers spread out across the city. Amazing creative thinkers representing art, architecture, culinary arts, sports, and much much more (no NFL owners allowed).

Check it out, make a plan, be inspired.

If you're dying for a good idea...*

Costco, home of 2 pound hunks of mozzarella, 10 man tents and $200 cabernets, sells caskets. If this is not news to you, I’m sorry (in more ways than one).

Let me start by saying, I love going to Costco.

I don’t mind the crowds. At checkout, they get you through the lines amazingly fast, and I like looking at people’s carts while I’m waiting to pay. It’s a great way to see all the wonderful things that are potentially in my future (an 8-pack of John Wayne Certified Organic Black Pepper Flavor Beef Jerky! Who know John Wayne was into organic!?).

I just love all the stuff. I don’t know why four boxes of Honey Nut Cheerios is better than one, but it just is. Maybe it’s American’s unofficial motto (“Gimme More!”) that drives people to fill their Costco carts.

For me, it offers the perverse challenge of getting through the Unofficial Home of Excess without going off my list. I love leaving with just the couple of things we need. I think it pisses some people off, indignant that I could go to Overshop Heaven and leave with just blueberries, batteries and water.

For my latest excursion to Costco I showed up right when they opened on a Saturday morning and took advantage of the empty store to walk down every aisle. I saw all the things I usually miss when I’m flying from the beer to the water to the pharmacy (with a stop at salmon).

At the end of the row with shredders and filing cabinets, I found the above aforementioned casket area. Glory Be! You can buy the last box you’ll ever be in, at the biggest box you’ve ever been in.

It’s genius. They sell tires, and gas, and vacations, and blinds…so why not make what will arguably be your last purchase at the same place where you buy all the things that help you enjoy life? It makes perfect sense. It’s a great idea. A bit macabre, perhaps, but if the Caramel Apple Pie rocks at Costco (which it does), why wouldn’t the caskets?

The only thing I wonder—and I didn’t stay long enough to find out—how many do you have to buy?

*posthumous thanks to Sid Rosset for this oldie but goodie.

Let’s hear it for unorthodox delivery! (And I don’t mean water births)

I watched Northwestern almost take down the #1 team in the country Saturday night, without their best 3-point shooter, John Shurna. Ever seen John Shurna shoot a 3-pointer? He shoots with his arms parallel to his shoulders (instead of above them). It looks like he’s trying to release homing pigeons. It’s just not natural. But it’s beautiful. Because it works. He’s 3rd in scoring and 4th in 3-pointers made in the Big Ten.

Check it out, about 2:15 into this video.

Makes me think of Rick Barry. Rick Barry was old school when old school was still new school. Ever see him shoot a free throw? He did it underhand. Like when you were 3 years old. Like the smelly guy in the tank top with the chest fur at the gym who doesn’t know what you’re supposed to do with a basketball.

Don’t believe me? Take a look.

He led the league in free throw shooting percent seven times and had a 90% career average. Not too shabby.

How about Jason Belmonte? Mr. Belmonte’s unorthodox approach to bowling would make Earl Anthony roll over in his grave (with some nice English).

He bowls with two hands.

The 2009 PBA Rookie of the Year (Professional Bowling Association), is a handsome, sunglasses, 25-year old rising star, and drawing new folks to the sport. He’s kinda fun to watch.

Finally, Tim Lincecum. The right-handed pitcher for the San Francisco Giants has a crazy, homemade, ridiculously efficient delivery to the plate. The main difference is in his insanely elongated stride, which helps him propel the ball to the batter. The normal stride for a pitcher is 77-87% of his height; Lincecum’s stride is 129%, some 7 ½ feet. It’s amazing to watch.

Does it work? Hmmm…he won the Cy Young in 2008 and 2009, and last year, pitched 8 innings and won the deciding game of the World Series for the Giants. His unorthodox style—and his goofy hair—makes him a standout in the league.

I could go on. But I think you get the point.

If different is good, unorthodox could be special. Give it a shot sometime.

Now that’s what I call a pacifier

This month’s winner in the “I thought of that years ago but dang it, someone actually did it!” category is the Adult Beverage Company. Let’s see if I can explain this without getting too complicated:

Chocolate milk + vodka = Yum!

Still with me?

Yup, another wonderfully simple idea hitting the big time, growing in leaps and bounds, getting widespread press for a cute little idea. Let’s hear it for the two mixologist-moms who cooked it up in their kitchens after livening up their kids chocolate milk after the little ones went to bed.

Further proof that the best ideas are sometimes right in front of your face and almost always super simple. Executing them? Now that there’s the hard part.

The first step is the biggest. After that, just keep your feet moving and soon you’ll be running.

And I have heard that chocolate milk is a good recovery source when you sweat…

A great idea in need of resuscitation

I’ve spent a lot of time in Los Angeles over the past 20 years, and I’d argue that LA is the least normal city in the world. In a wonderful, check-out-my-latest-face-lift, don’t-my-fake-boobs-look-natural kind of way.

The home of plastic surgery and plastic people, LA is also home to Skeletons in the Closet. A perfect name for any kind of store in a city where dirt is gold, but when it’s a shop run by the LA County Coroner, it’s even more perfect.

Lunch coolers and travel mugs with the Coroner’s logo, welcome mats and beach towels with chalk outlines of a body…lots of fun stuff. They even have a web site.

It’s an ingenius way of thinking outside the body bag to make a few extra bucks.

Problem is, they’ve been losing money, mainly because they’ve been selling the same merchandise for a while (most likely to the same people).

Won’t you help?

Please buy some dead guy stuff. Or better yet, send them some ideas for new stuff they could sell.

Embalming fluid as a hangover cure to bring you back to life after a rough night? Specials for couples like body bags for two? Or maybe rentals for a half hour on the slab?

One side note: This New York Times article mentions how Skeletons was created, but I’m betting whoever came up with the idea was watching Night Shift at the time. Bill Blazejowski, where are you when we need you?

Riddle Me This

What’s a five letter word for “incites?”

I don’t know, because I’m not a crossword puzzler, but give me a little time. Trying to figure it out could help me land on a great answer to my next big conundrum.

Courtesy of Northwestern University (Go Cats) via The New York Times comes compelling findings concerning the power of puzzles to help people solve other challenges. Good news for those of us in the business of convincing people to trust their creative instincts and use them to solve problems in unconventional ways.

For all of you out there thinking about how to solve your current vexing challenge—I’m talking to you, marketers, cosmetologists, cosmonauts, animal husbandry professors, pizza twirlers and highway surveyors—yes, all of you, anyone in the business of coming up with ideas: take heed. This is a shot across your bow if you don’t believe in the power of using creative solutions to get to new creative solutions. Getting your brain into the ready state to show it’s stuff. Drawing order from chaos.

The next time you march into conceptual war, arm yourself with some unconventional yet highly effective tools of the trade: A good knock-knock joke, or a tough Sudoku. Get your synapses into a positive mood. According to these wily Wildcats, it’ll lead to better problem solving.

Chia Pests

I hate bad puns but I love great ideas.

So it’s with mixed feelings that I send you to this article in the New York Times. You’ll see for yourself that smart, less expensive ideas are still alive and well.

It didn’t hurt that the only client guidelines in this case were to “make it fun and engaging.” That’s every idea-thinker-upper’s dream direction.

And you’ll also see that having less money can sometimes mean taking on greater potential risk. It’s the point of this story. And the fact that this client was ultimately willing to take that risk paid off for them.

But this idea was also extremely relevant and incredibly strategic, and that’s the best part. They captured the moment in a way that highlighted their product and got attention in a good way.

That’s nothing to poo-poo.

Profit is overrated

Are you confident enough to give away some of your best stuff?

Nordstrom is.

I love it when someone or some entity is confident enough to be generous without worrying too much about how much they’re giving away. Creative partners, global leaders, basketball teammates…when you’ve got something someone else might want and can give it away, the good always gets greater.

I’m not saying Nordstrom’s latest announcement is completely selfless or entirely for the benefit of humanity. But it sure is a step in the right direction.

They’re opening a “philanthropic concept store” in Soho, with an eye turned to their goal of someday opening a flagship store in Manhattan , home and long time roost of Bloomingdales. The twist?

The store will give away all profits to charity.

This new endeavor is brilliant in many ways, not the least of which is getting New Yorkers to feel good about the Nordstrom name and ultimately getting them comfortable with setting foot in the store. With their legendary service, once they’re in the door, they’ll come back.

It also enables people to feel good about their purchases and charities to get lots and lots of unexpected donations.

If it’s true that confidence looks like generosity, then you better start spreadin’ the news, because Nordstrom is gonna be a part of it. New York, New York…

Boy, am I dumb. Seriously.

Incredibly stupid blogger alert: I never realized that red velvet cupcakes were really chocolate cupcakes with red food coloring. I thought they were somehow made from a magic recipe that made them taste velvety. I didn’t even get chocolate so much. I just got red. Now I'm just red in the face.

My daughter ruined everything for me tonight when she told me they’re just chocolate cupcakes with red food coloring. It reminded me of the time in high school when the girl I was dating told me that C-O-L-O-N-E-L was pronounced “Kernel,” not “Kollonel.”

Rumors abound about the origin of red velvet, including a Neiman-Marcus Cookie-like story. But to me it just seems like one day there was just vanilla and chocolate, and the next day there were these mysterious, indulgent, red saliva-inducing velvet cupcakes everywhere. And they were awesome.

So where did they come from? There are theories, including stories that go back almost 100 years, which of course makes me feel even dumber (although I suppose they’ve been pronouncing “colonel” correctly for a lot longer).

I bet the person who invented them wishes she got credit for it. Such a great, simple idea. The best kind. Take something that exists already, ask “What If?” and make it 10,000 times better.