I hate bad puns but I love great ideas.
So it’s with mixed feelings that I send you to this article in the New York Times. You’ll see for yourself that smart, less expensive ideas are still alive and well.
It didn’t hurt that the only client guidelines in this case were to “make it fun and engaging.” That’s every idea-thinker-upper’s dream direction.
And you’ll also see that having less money can sometimes mean taking on greater potential risk. It’s the point of this story. And the fact that this client was ultimately willing to take that risk paid off for them.
But this idea was also extremely relevant and incredibly strategic, and that’s the best part. They captured the moment in a way that highlighted their product and got attention in a good way.
That’s nothing to poo-poo.
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