Why is innovation important?
Because people are curious.
Geraldo Rivera opens Al Capone’s (empty) vault in 1986. Millions tune in (and a career is launched).
27 years after the first season of The Real World, the Robertson family has made duck hunting the subject of the top rated show on TV.
We want to know what other people are doing.
Sometimes our curiosity outweighs our better judgement. Helps explain why the Chicago Tribune printed a story on page 1 of their Sunday newspaper about the family of a young diplomat killed in Afghanistan deciding to finally see what was in her tote bag. Heartbreaking.
We want to know what could be in there.
We want to know how to fly further, what could taste better, when will we get there…?
Every question reflects curiosity and leads to an answer. Every answer leads to an idea. Every idea can be an amazing innovation.
If you’re always curious, you’ll always be innovating.