Turning a hot dog stand into an entertainment complex

The basketball stadium at the University of Michigan was called Crisler Arena for 44 years, from the time it was built until last year.  That’s when they added more goodies for fans and players, like a $23.2 million player development center, a jumbotron, and hopefully, much better food.

Now they call it the Crisler Center.

Much more befitting for a modern-day arena.  Better suited to attract bluer-chip athletic talent.  And charge a few more bucks to get in.

Innovation can be much more than a new product or package on the shelf; in fact, it can simply be how you package your brand.  The University of Michigan knows this.

So does Anthony.

As you can see from the photo above, Anthony sells hot dogs.  But he also sells something that gives his hot dogs, and his brand, far more value.

It’s called community.  Offered up at the Anthony Hot Dog Center.  Which, of course, is a hot dog cart packaged a little differently. 

The community that Anthony has created comes from an insight:  Given the choice, people would prefer to eat with someone else instead of eating alone.

There’s nothing more powerful than a powerful insight, and Anthony had a doozy.  Revenue aside, it’s what enabled him to create a business that looks more like a Crisler Center than a Crisler Stadium.

The photo was taken on a Caribbean island, where many little kiosks and botegas vie for attention.  Anthony’s was always full.

I wonder why?