The Postal Service is the the nation’s second-largest civilian employer, with 574,000 employees. Who’s #1?
Why, it’s that little company in Bentonville, Arkansas.
What does this mean? It confirms that when it comes to the way we shop, the vast majority of Americans like ‘em big. We want lots and lots and lots of choices; nothing very fancy; please make it friendly, thank you very much; and of course, make it as cheap as possible. But I suppose that’s pretty global.
Not a real complicated formula and I don’t think Sam Walton would argue. Sometimes ideas are great because they strip everything out and become wonderfully beautifully simple. I don't think he'd argue with that either.
PS, please check out Twist's event at Chicago Ideas Week next Tues 10.11. Space is limited and filling up.
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