A great example of telling a great story even if you don’t have one: go to this site, then click on “About.”
I LOVE THIS.
And remember, I’m the guy who wrote the original Keith Jackson-narrated “Origins” commercial for Gatorade, which told the story of how Gatorade was created. Nothing like the power of a true story, right?
But what if you’re a younger brand with little (or no) heritage to talk about?
Go the opposite way. Use it to your advantage. Have fun with it. Let it be part of your attitude. Then your attitude becomes your story.
It’s feckin genius.
...and in the age of the Crazybusy, who has time for a witty anecdote? Oral History is so Twentieth Century.
ReplyDeleteKeep em comin, Danny! I love your blog.
In the new world order, anecdotes are fine, as long as they're 140 characters or less.
ReplyDelete