The smartest book, per-page, in the history of the world, ever

You may know about it already, you may have read it in one of your marketing classes, but A Technique For Producing Ideas is a book that’s well worth the small amount of time you’d need to spend reading it.

It’s 48 (large print) pages. It’s so short, you can go here and read the whole thing. But it’s also super cheap, so please buy it and flip through it every once in a while.

Fact is, you may practice his technique already, but James Webb Young was the first guy to think of putting it down on paper.

If you’re ever pressed to come up with an idea—and if you’re not, then you’re probably not doing much more than flipping channels and inhaling cheese balls—then consider Mr. Young’s advice. He may have written it decades ago, but the fact that it’s still being reviewed (and praised) on amazon.com speaks volumes about this little volume’s ability to influence how you think up an idea.

It’s proof that the cleanest, simplest, most obvious ways of thinking about a challenge can sometimes be the best Twists of all.