Every year when I was Creative Directoring Gatorade, we had our big annual meeting to sell the new crop of commercials to our client. It was always a big show, with lots of amazing ideas presented amazingly well. People brought their A-game because there was a lot at stake; this was work that could spark or squash a career.
The room was always full of ideas that were smack dab on brief. We applied great strategic rigor to everything we presented.
Almost.
There was always one spot that was in the room mostly because we just loved it. It may not have nailed the strategy, or been squarely on one of the assigned briefs. And even with all of the great salespeople we had in that room, we were hard pressed to come up with a good reason for our client to buy it other than “It’s really cool and will make Gatorade that much cooler.” And to their credit, they did buy some of those spots, bless their hearts.
Which brings me to the only Top Ten list I’ll talk about from last year. Top 25, actually. It’s right here. A page full of nothing but Cool Stuff. Go take a look, and I dare you to not be engaged, or inspired, and come away with a smile on your face.
Should you spend $1000 on a pair of sneakers, just because they’re cool? Well,
To be honest, as much as I love Turtle, I’ve never completely understood sneaker collectors, or anyone who’ll drop a grand on a pair of gym shoes. But who says these shoes aren’t as much of a work of art as a painting or sculpture? Not me.
Cool is worth whatever someone says it is. Including you. So go think up something cool.
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