One result of the economic crisis: Weed you can drink

Is the charge of Red Bull over? Are folks less interested in being a Rockstar and more inclined to hang out with Mary Jane?

Anti-energy drinks have, ironically enough, exploded onto the scene. Several beverage makers are seeing an America that’s tired of running and cramming and overextending, and in great need of slowing down and relaxing. According to the LA Times, advertising agency J. Walter Thompson says these relaxation drinks will be one of the top food trends of 2010.

It started last year with Drank, marketed as a way to “Slow Your Roll.” My favorite is Mary Jane’s Soda, laced with Kava. The reference to marijauna is intentional; there’s no dope in the bottle, but when you drink it you experience the calming effect that Kava produces, which some say is similar to the effects of smoking pot. No news yet on whether they’ll sell M&M’s and french fries and chocolate cake and Doritos to go with it.

I love the word “anti.” You can say it’s a downer, but it’s also a great way to go against trends to find an opportunity. Anything out there that’s rubbing you the wrong way? It could be the basis for a great new idea…