Try buying a new cell phone. Not just any phone, but the coolest, most high-tech smart phone in the market. And start using it, unabashedly, in a very public place.
You could also buy a Porsche 911 with a quadraphonic blaupunkt (the same model Ebby Calvin “Nuke” Laloosh bought with his bonus).
This fascinating article, based on a fascinating study, explores the immense power of expensive things, and the image-driven marketing behind them, to make you feel “strong like a bull.” Plus, you get to learn about Lekking.
Lot of good reasons for marketers and curious people in general to read it.
For me, it’s confirmation that my tube socks and coke-bottle glasses weren’t the only reasons I didn’t get any action in high school. Damn you, chocolate brown Ford Granada!
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