The first time I watched a Cubs game from the rooftop of a building across from Wrigley Field, the hot dog came from a Weber charcoal grill and the Old Style came from a styrofoam cooler. I had to stand the wh0le game because all the lawn chairs were taken.
Fast forward 20 years: the tube steaks have become horesradish crusted filet, the Old Style has become Old Vine Zinfindel, and the lawn chairs have become theatre style risers 20 rows deep. The rooftops across from Wrigley now resemble luxurious floating villages of gastronomy in the general vicinity of a baseball game. The people spoke (with their wallets), and the building owners answered.
Supply, meet demand. Three cheers for Adam Smith.
Nowhere is supply and demand more at home than in the world of sports. Want more proof than the Wrigley rooftops? Here you go. How about paying 500 bucks for a permanent season seat at a bar near Fenway Park? You can get one at Jerry Remy’s restaurant. Many members of Red Sox nation poo-poo the idea, but I give it a big thumbs up. Why not? Someone saw a potential area of opportunity and twisted the way people watch sports. Remy’s has already sold a couple hundred seats.
With nary a horesradish crusted filet in sight.
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