Left brained people, you might want to take some Advil or
Pepto-Bismol before reading the next sentence.
“I like doing things without having complete reasoning behind it,”
he says, sounding unlike just about any other businessman on the planet. “The
reasoning comes later.”
Do you know who said it? You’re right if you think it’s one of them
internet entrepreneurs. Which one? Here’s a hint: The community that surrounds his brand creates
the ideas for every one of their products and decides on which ones get
produced. More on that in a bit.
There’s a lot that’s interesting about that statement.
“I like doing things without having complete
reasoning behind it,” he says. Maybe not
complete, but my guess is, he’s got plenty of reasoning behind it. Being a right brainer, he’s done a lot of the
pre-thinking thinking without even knowing it, collecting thoughts and ideas as
he walks down the street, rides his bike, watches videos and movies, and lives
his life. He may not admit to having a
complete and total plan but it’s all up there.
“…sounding unlike just about any other businessman on the planet.” Hmmm.
Have you been to 1871, the incredibly cool tech incubator on the 12th
floor of the Merchandise Mart? Have you
heard of that Zuckerberg guy and/or seen the Social Network?
For every businessperson on our planet with a business plan laid out,
there’s another one with a loosely formulated collection of thoughts rolling
around in her head that paint a picture what the future of her business may
look like. The startup folks at 1871 start with a great idea and a healthy
combination of belief and passion and are constantly searching out new
information. But they’re also figuring
it out as they go.
To quote my business bible, Re-Work: "Planning is Guessing."
To quote my business bible, Re-Work: "Planning is Guessing."
“The reasoning comes later.” Or maybe it never comes at all. Maybe your
faith in your idea leads you down an ever-changing path that you hold onto for
dear life because you know there’s something phenomenal on the other side, and
along the way, great things are sure to happen..
That’s what’s happened so far to Jake Nickell, the founder and owner of
Threadless, the T-shirt company with over 2 million members, 400,000 designs
submitted, and over $5 million awarded to artists who’ve designed shirts for
Threadless (One of the designs is pictured above).
Oh, Jake’s made a few bucks on Threadless too.
Without having complete reasoning behind it.
So left and right brainers, collect your thoughts, roll them around in
your head, and the plan will form, whether it’s completely thought through or
not.
