Showing posts with label Ideas. Show all posts
Showing posts with label Ideas. Show all posts

Tuesday, July 31, 2012

Want to create brilliant ideas? Go away.



Imagine living in a place where nothing exists except for what immediately surrounds you.

Your property is on a dirt road, with neighbors pockmarked every half-mile or so.  In winter, you have to plow yourself out or dig in for the long haul.

When you drive up the dirt road to your house and step out of your car, the silence is deafening.  The stones at your feet crunch like someone’s eating potato chips in your ears. The constant hum of nothing rushes into your ears like a backdraft, but you soon adjust to the peace and breathe in unaffected, unpolluted, unbelievable air.

Your dogs have the run of acres of the land.  Your garden produces a bounty of fresh rhubarb and strawberries and other good stuff.  “Your lake,” while open to others, is a short hike away and as beautiful and secluded a place as there is on Earth.

I stayed at a place like that over the weekend, in Southern Vermont. 

It was heaven.

And it was a great place to let my thoughts ramble and do a little extracurricular cranial sightseeing, landing in places that they ordinarily might not ever get to.

As you read this, you may be in your office or in transit, eating or drinking, surveying and surfing.  Wherever you are, you’re likely surrounded by people and machines and lots of artificial things that make noises and smells.  

There’s an energy to it that’s infectious.  It’s what keeps us going.

So for a few minutes, stop.

Get yourself to a place where those things don’t exist.  I bet it isn’t that far. 

Get out of town, or stay local.  Find a nook or cranny in your house or apartment or office or neighborhood where you can be assaulted by silence.  I bet you can find it.  Bring a pad of paper and something with which you can write or draw. 

See what happens to your mind and body when everything slows down. Watch how creativity creeps up from behind and smoothes into your lap.

If you can’t get to Southern Vermont, find your version of it. Surround yourself with nothing but potential ideas. 

It may not sound deafeningly silent, but it'll still sound pretty good.

Sunday, January 24, 2010

Why a good answer is the best answer

When I was a cub, one of my first mentors asked me what an Idea was. I probably said something like, “something you think up,” which isn’t necessarily a wrong answer, it just isn’t a very good one.

I’ve had a pretty good response for a while now, something along the lines of “A creative solution to a challenge.” Or even pithier, “A good answer.”

Yes, if a word, image, sound or action does a good job of taking a question or challenge and making it irrelevant, then it’s an answer. And what’s more valuable than that?

Engineers, scientists, doctors, Supreme Court Justices, they’re in the answer business. So are marketers. People pay money to see other people come up with an answer. Fighters answer the bell, batters answer pitchers. Laws answer problems, food answers hunger.

Love them as we may, baristas don’t really answer anything, which is why they may not be as valuable as you think.

Sometimes answers are not just inventive, but cool (I love that kind!) Sometimes they’re not simple.

But always, an answer is an idea. And when it’s a good idea, nothing feels better than coming up a good one. How do you know it’s a good one? I’ll write on that soon. But if you get tingly when you come up with one, it’s a good sign.

PS, If you have a favorite idea you want to share, please post it.