Sometime a few years ago, Ponce de Leon and Xaviera Hollander came to the owners of Pom Wonderful in the same dream.
The result was a body of advertising materials from POW Wonderful that has been at times extremely effective and at other times almost illegal.
First they tried to convince you that you would pretty much never ever drop dead if you drank POM, in simple, clean, eye-catching ads..
Now they’re letting you know that POM Wonderful just may be an aphrodisiac. Striking print images and TV commercials too, with Malcolm McDowell doing the VO (he’s awesome).
Pretty average ads, some not even that clear in their message. But the FTC, as expected, has taken notice. So it must be working, right?
Makes me want POW wonderful for two reasons.
I want to have a lot of sex and live forever, sure.
But in case that isn’t really completely true, I admire them for putting a message out there that makes them stand apart and get noticed.
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