Sunday, February 28, 2010

Being confident, connected, and upbeat can only get you so far

Despite the horrific job market for teens and twentysomethings, be comforted in knowing that those folks--the millennials, as you might know--are in awesome shape psychologically. They’re confident and self-aware and just gosh darn happy to be here. If you believe the reports, we should all be jealous of them. They are truly the bee’s knees when it comes to being a really excellent generation.

But could they be just a little too laid back? With the extremely high level of convenience that technology affords them, some might even call it lazy. What started with the remote control way back in the day has evolved into speed dialing, spellcheck, and now, The Square.

I like this technological advancement, although I’m not sure I’d use it. I trust my friends to pay me the $5 I lend them at the Dairy Queen. What bugs me is the utter lack of enthusiasm the seller of the Square has for it’s product.

I’m not asking for Billy Mays to come back from the grave, or even the Shamwow guy to step in. I just can’t imagine our hero/narrator being any less excited—interested, even—in the product he’s hawking. Maybe this soothing pitch is what works for the millennials who would be interested in purchasing the Square. Maybe they’re just that happy to be around on this fine day and this soothing pitch is just right.

One word of advice, though, to Mr. Bearded Flannel Square-seller and friends:

The world belongs to the enthusiastic.

And PS, so do the jobs.

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