Wine not?

A funny thing happened when we went to Napa Valley last week to celebrate my birthday. 

We drank some wine.

Not so unusual, you say? 

We drank wine in the airport.

Still not so unusual.  Especially for people from England and in cowboy hats, although I still can’t figure out why those two groups of people always seem to be drinking in airports.

We drank red, white, blue and green wine.  Out of aluminum bottles.  Pretty unusual, right?

The product is called Flasq.  Their packaging is red white and blue, and their product, they claim, is green; more sustainable than your average wine. 

If only their website was half as good as the average website.  But I digress.

In a world where very good wines are being sold with screw tops, decent wines are being sold for a few bucks at Trader Joes, and drinkable wines are being sold in bags and boxes, wine in innovative new aluminum flasks is a no-brainer. 

A good example of cool packaging being reason enough to try a product at least once.

How’d it taste?  Not good enough for the Cowboys and Brits to take it onboard with them, but ok good enough to tell other people about it.  And that’s about all a new brand can ask for.

When it comes to innovative thinking, when someone says “Why,” just tell them, “Wine not?”