The best things in life to spend money on are the things
that look different before and after they’re done.
How unsatisfying does it feel to spend $6000 on a new roof,
and when you look at it from the ground,
it looks the same?
What’s your reaction when you spend a couple grand on brake
shoes and pads and rotors, and no matter how hard you stare at your car, it
doesn’t look even remotely different?
But how great does it feel when you pay a guy $80 to clean
your grill, and an hour later, your 15 year old Weber looks like it just came
off the floor at Abt?
And when you spend $20 on getting your shoes resoled and
have them look like the Italian jobs that just came out of the box? Ecstacy.
Granted, roofs and brakes are good things to have if you
don’t want to get crushed by a collapsed ceiling or drive off a bridge. That small detail aside, there’s a point to
be made here:
Seeing results from one’s hard work makes the work feel that
much worth it and proves the value of paying for the work.
Market research supporters, you can take that and run with
it. My gift to you.
For those those of you who don’t see the need for market
research and would prefer to put their work out there untested, firm in their
belief that it’s best in it’s purest, untouched state, regardless of what their
target audience may think:
Nice haircut.
And by the way, why do brakes need shoes?
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