Good sense + good sensimilla = good business

There’s long copy ads, which you rarely see anymore.

Then there’s long copy labels, which don’t exist.

Other than Dr. Bronner’s Magic Soap.

That crazy, lather-generating, hemp-based bar of profit-generating natural soap.

In a world where attention spans hover somewhere between micro- and milli-seconds, how does a product that has covered every nook and cranny of it’s label with an endless monologue continue to get more and more popular?

Iconoclasm. And hemp.

The former is key to the company’s philosophy, and the latter is key to the company’s product. Combined, they equal crazy success.

The full answer is in this great Inc magazine article. The long and short of it is, two brothers, one motivated by good sense and the other motivated by good sensimilla, have continued, and built on (in a big way), a legacy started by their grandfather, who penned the original rantings/musings/moral code that still appears on some of their products.

This is belief taken to great extremes, from the label to the company philosophy. If you want to learn from a company that practices what it preaches-even if the preaching is of the extraterrestrial sort—check out Dr. Bronner’s.