Before we continue our conversation about Discovery, an interlude about the importance of follow-through.
I’d bet lots and lots of people have thought of ways to sell water in something other than a landfill-filling plastic bottle.
So why haven’t the huge corporate monoliths brought an alternate to market? And why has a small ecologically responsible company beaten them to it?
Your guess is as good as mine, but I’d bet it has something to do with that annoying little thing called profit.
Too bad, because this is a phenomenal idea with wonderful design. And not only did they discover it, they made it happen. They brought it to life. So please find some and buy some, and be inspired by a great idea executed really well.
And PS, it’s delicious.
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