Can't beat fun at the old baseball trapezoid

Collaboration in sports is usually a good thing. Just about every team has a huge amount of talent in the locker room, and often it’s chemistry that separates champs from chumps.

How often do you hear of a team making a late season acquisition of a player who has won championships on different teams? It’s not often the most talented guy available; in fact, more often that not, it’s a just-above average player who’s an excellent “clubhouse guy.” He’s a natural facilitator—he keys great collaboration and he helps get people to perform.

(And conversely, you only have to look as far as my beloved Wrigley Field to see two cases of the opposite of great clubhouse guys-- Milton Bradley and Carlos Zambrano--people whose poisonous attitudes have been able to take down a team all by themselves.)

So when is collaboration a bad thing in sports? When it comes to building baseball stadiums.

The interesting thing about ballparks, compared to football fields or basketball courts, is that no playing fields are the same. Football fields are 100 yards long, basketball courts are 94 feet from end to end and 50 feet from side to side. Baseball stadiums are all wonderfully uniquely different.

This was brought to my attention by some smart folks at snippets.com who used Google Maps to trace the shapes of all uncovered Major League baseball parks. The variance in shapes and sizes are truly amazing. While some teams actually do play on baseball diamonds, others play on baseball rhombuses and baseball trapeziods.

I won’t rant about this being another reason baseball is the best, most interesting and unique sport on the planet (despite most humans being unable to make it through more than an inning or two without going go get something to eat.)

I will suggest that the very best cultures allow for individuality to thrive even when great collaboration makes the difference between success and failure.

I daer yoo not 2 laff

Pablo Picasso may not have been real hip to computers, but he might have changed his tune if he'd hung around long enough to experience all of the wonderful stupidity of the internet.

Visionary entrepreneurs are building empires on the foundation of pictures of cats wearing ties accompanied by misspelled captions. I dare you not to laugh at Lolcats.

Or Fail blog.

Or There, I fixed it.

All these sites are owned by the Cheezburger network, a bunch of crazies who identify possible new Funny by monitoring community forums, blogs, and websites and use the intel to spin off new sites. The sites are easy to make and spread and they’re hugely popular. Thousands of submissions are rejected; many of the rejects are the basis new sites.

It’s a bastard stepchild of America’s Funniest Home Videos, a wonderful way to make something out of nothing by coming up with a new way to Twist what already exists, and it’s brilliant.

So see what's under that pile on your desk. Pay closer attention when you're surfing the web. Take another look at the back of your cereal box. Never hesitate to take a good look at what you already have; it's a good way to discover something new. It might even happen by accident.

Just ask these guys.

Pablo Picasso was right (and wrong) about computers

“What good are computers? They can only give you answers.”

Thank you, Pablo, for criticizing computers in a way that doesn’t make you seem like a curmudgeonly old complainer like the other 40+ers who love computers 98% of the time but once in a while curse them for hurtling the world along faster and faster each day, and specifically, for the continued contraction of deadlines they’ve caused. If negativity is the enemy of creative thinking, then Time is its best friend. Give a good amount of time to some healthy collaboration and cognitive dissonance, allow time for Ideation, and watch the ideas explode in million wonderful directions.

Among the many things I wonder about Gen Y is if they ever curse computers and their very existence. Digital natives live with computers as appendages and don’t consider their continued minute by minute use as causing progress, as much as facilitating every day doings. Mason Bates is one example.

I would guess he’s made every tux-wearing symphony subscriber nauseous, and caused every classical musician to create Mason Bates voodoo dolls and stick hollow point pins in the eyes and hands. It’s interesting work, and it’s certainly art. And with all due respect to Mr. Picasso, I’d bet Mr. Bates’ compositions have created far more questions than answers.

Across media, there’s no doubt that the creative product thrives when computers are involved. It just means the art takes shape a little differently, which qualifies it for a spot on the evolutionary timeline that started when the first splash of paint hit the cave wall. It’s not about how it’s created, as long as someone is creating it.

Perhaps our friend Pablo said it best:

"There are painters who transform the sun into a yellow spot, but there are others who, thanks to their art and intelligence, transform a yellow spot into the sun."

The military giveth, the military borrowith

The Military has given great things to this country, not the least of which being freedom for all of her citizens and pretty much the rest of the free world. So it’s nice to see the military being smart (and humble) enough to look to the most American of all sports for some of their Ideas:

The National Football League (sorry, baseball, just check the numbers).

The US military has over 24 million minutes of video collected by remotely piloted aircraft, ready and waiting to be used to track down the bad guys. But it’s relatively useless because military analysts have no way to search it or know what information it holds.

Enter the NFL, which has “the technology so you can pull an instant replay of every Brett Favre touchdown over his career.” From where did the idea to borrow from the NFL come? It could have come from a Five Star General chilling on a standard issue khaki couch one Sunday afternoon, but I think there was a secret ideation session led by an Army facilitator in a bunker somewhere south of Kandahar.

Either way, some smart person in the military who has probably read A Technique for Producing Ideas understood the value of putting together existing elements to come up with a sparkling new, smart idea. Now if he could only figure out a way to make Instant Replay in the NFL about a hundred times faster.

A lesson from D-Day: Great Ideas can change the world

"In wartime truth is so precious that she should always be attended by a bodyguard of lies."

This from one of the most quotable men of the 20th century, Winston Churchill, describing the massive disinformation and deception plan concocted by the Allies prior to the D-Day invasion of Normandy.

The multi-spoked idea was to stuff the Nazi information pipeline with enough facts, figures and plans to convince the Nazis that a much larger operation was coming, spread out over a greater swath of territory, and they wouldn’t be able to properly defend the real invasion points.

The deception was so elaborate that it must have taken months to develop, as well as the cooperation of hundreds of minds across thousands of miles. It included the creation of completely fictitious military divisions, like “FUSAG,” the First US Army Group, which did not actually exist. But the Germans believed it did, due to fake radio traffic and the use of double agents.

It also included parachuting dummies behind enemy lines and dropping strips of aluminum foil cut to a length that corresponded to German radar waves to create phantom fleets of bombs and troops.

Imagine the precise coordination of the cognitively disparate people necessary to make it successful. If one person betrayed the deception—and there were incidents that came close, resulting in quarantines and demotions—the whole plan might have been blown, and we could be watching Hogan’s Heroes episodes today that end very differently.

65 years later, we’re free to have Memorial Day picnics to remember the heroes and watch amazing stories of D-Day on TV. Military terms are everywhere, even in the world of corporate America, where, ironically enough, we use “war rooms” to figure out how we’re going to capture market share.

The sessions that the Allied leaders conducted in the original War Rooms were filled with amazingly creative thinkers and tremendous creative problem solving. Talk about an impactful ideation. Shows you what truly inspired collaboration can do.

When Stinking is good

Often, the very best thing you can do is chuck everything you ever learned out the window. Take your B school professor’s proclamations, those focus groups that seemed to make sense at the time, the very best ideation sessions, and throw them all away. Run hard the other way. Don’t look back.

Go with your gut and take it to the bank. Or the poorhouse.

The wisdom of telling Conventional Wisdom to take a hike isn’t brand new. It doesn’t always work but it surely is ballsy, and right or wrong, it’s proof that conviction still lives. And if it’s so ballsy that it’s brazenly outrageous, you can spin it positively.

One of my favorite stories is about Red Bull. It was originally a Thai energy drink called Krating Daeng, which in English, of course, means Red Bull. Even though people gave no chance of success to an energy drink with the stupidly ridiculous name of Red Bull, founder Dietrich Mateschitz, with nothing other than his gut informing him, stuck by the name. Red Bull’s done pretty well in the wing-giving business.

So now Domino’s re-launches their reformulated pizza by proclaiming that for years they’ve had really bad pizza. TV commercials show focus group footage of people being extremely critical of Domino’s taste, from the cardboard crust to the ketchupy sauce, and then they surprise those same critics by delivering the new pizzas, which, surprise!, taste awesome!

Whether or not clever editing helped play a role in the transformation of these pizza experts, the story is told well and believably. The spots work and the idea works, most likely because Domino’s really was terrible all those years (unlike the old Coke, which has always been pretty good) and they really have made it better. And they’ve received a boatload of favorable press, including a story on NPR.

So the next time someone tells you negative advertising doesn’t work, or you should never utter even one micro-mini-negative peep about your product, consider the one thing that’s even more powerful than contradicting Conventional Wisdom:

The truth.

Life > Marketing

There’s life, and there’s marketing, and anyone who’s good at separating the two will be more likely to succeed at both.

There’s almost always a way to solve a tough marketing challenge. Good foundational strategic thinking, a little ideation to get the creative juices flowing, some strong, sincere collaboration, and you’re on your way.

But some of life’s tougher challenges offer a thornier prognosis and it takes some truly creative thinking to get to not just smart, but workable solutions. So let’s hear it for Tim King and Urban Prep.

You can wiki his history. Or you can read the latest about Urban Prep, the inner city Chicago High School, which just announced that 100% of their graduating seniors will be attending four-year colleges or universities. Not bad, considering only 4% of them could read at grade level when they started four years ago.

Mr. King and his faculty did it with a laser-beam focus on academics, by providing good role models, and judging from the khaki-tie-and-blazer uniforms, an enormous amount of structure and discipline.

But they also twisted the way students are considered: the school’s motto is “We Believe,” which speaks volumes about how the teachers approach their challenge—and their students-- and every student is addressed as “Mr.”

I like to talk about Twisting Your Thinking to find smart, unexpected solutions to tough marketing problems. “Tough problems” takes on new meaning in the Englewood neighborhood where Urban Prep educates kids and helps them succeed in life.

While marketing will never be as important as life, the success of Urban Prep shows the tremendous power of thinking creatively to meet a challenge.

A healthy dose of Belief doesn't hurt either.